Focus on Seoul


The metropolis of Seoul is the cultural and economic heart of the country. Seoul is an intriguing city that is transforming itself from the Yi Dynasty capital of the Hermit Kingdom to a major player on the international scene, especially in the field of commerce, culture and sports. Nowhere else is the Korean drive to come to terms with a turbulent and fractured past so evident.

Seoul is a megalopolis with more than 10 million citizens. There is a wide range of distribution channels and facilities to connect consumers with producers or manufacturers. The Seoul Metropolitan Area, including Gyeonggi Province and Incheon, is a large consumer market with a population of 23 million.
The City of Seoul has nearly 10 million people with strong purchasing power and a high level of income. Encompassing the City of Incheon and Gyeonggi Province, the Seoul Metropolitan Area (SMA) has 21.5 million people, which accounts for 45.6 percent of the Korean population.

Seoul is a safe and friendly city with a low crime rate. Seoulites work long hours but also enjoy socialising and are generally more than kind to foreign visitors. If you look lost, someone is bound to offer to help you.