The Seoul Motor Show 2017 offers an excellent platform for the market entry. The leading event for the automotive industry in South Korea takes place every two years and is supported by KAMA (Korea Automobile Manufacturers Association) and by the importers association KAIDA (Korea Automobile Importers and Distributors Association) as well as by KAICA (Korea Auto Industries Coop. Association).
South Korea remains the 5th largest automobile production country with an annual output volume of around 4.7 million units in 2011. With 1.6 million sold cars South Korea is one of the most important automotive sales markets worldwide.
In 2011 the number of imported cars has increased by 16 % compared to 2010. Especially German brands could develop their top position on the import market: the leader is BMW (22 %) succeeded by Mercedez-Benz (18,6 %), Volkswagen (11, 8 %) and Audi (9,8 %). The brands Mini (+92,9 %) and Porsche (+84,5 %) registered the highest increase in sales in 2011.
The car and automotive component industry is one of the most important sectors of the Korean economy. In 2010 almost 280 foreign component suppliers were active in the Korean market.
Due to the free trade agreement between South Korea and the European Union coming into effect in July 2011 the trade with vehicles and automotive components has been very much stimulated.
This positive development opens up great market opportunities to European automotive suppliers as well as to European manufacturers of sports cars and luxury cars.
As promotion partner of Seoul Motor Show we are assigned by the Korean associations to open up Seoul Motor Show for foreign exhibitors. We would be pleased to accompany you on your way into the Korean market.